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Google & Facebook Advertisment

The highlights regarding reach

  • Facebook: reach of nearly 1 billion users with 1 trillion page views a month.
  • Facebook reaches 51% of the world’s online users.
  • Google reaches 90% of all internet users (including YouTube, Blogger and Gmail)
  • Google serves up 180 billion advertisement impressions a month.

The CTR of Facebook and Google display advertising

Those are quite impressive numbers, but what about Click Through Rate (CTR), an important metric to measure effectiveness?

  • Facebook ads have a “Click Through Rate” (CTR) of 0.051% (US numbers).
  • CTR for Google ads is an average of 0.4%
  • Depending on the targeting options used, the CTR on the Google Display Advertising Network can be up to 36 times higher.